Editorial Channel Overview
Customer Experience
Explore the dynamic world of Customer Experience (CX) at CMSWire. Stay updated with the latest news, expert advice, and in-depth analysis on customer-first marketing, commerce, and digital experience design.
Editorial Highlights:
- UX in the Hot Seat: A feature on making the business case for User Experience.
- Innovation in Salesforce: An analysis of whether Agentforce could be Salesforce’s most significant innovation.
- Spotify AI Playlists: Insights on what Spotify AI playlists teach us about exceptional CX.
- AI in Email Marketing: A discussion on whether AI in email marketing is undermining campaigns.
- Tailored Customer Experiences: Advocating tailored experiences over hyper-personalization.
- Generative AI’s Impact: Historical perspectives on the impact of generative AI on humanity.
- Agentic AI in CX: Exploring if Agentic AI can revolutionize customer and employee experiences.
- Customer Experience Lessons: Lessons from a three-year customer experience ordeal.
- DEI Trends: The hidden costs of rollbacks in diversity, equity, and inclusion trends.
Digital Marketing and AI Trends
AI is becoming central to marketing strategies. The shift is from traditional SEO to AI Visibility Optimization (AIVO). This paradigm change highlights the necessity to adapt modern marketing approaches.
Key Points on AIVO:
- AI Integration: AI-driven insights are deemed essential for future marketing strategies.
- Transition from SEO: AIVO is transforming digital marketing by influencing content relevance and visibility.
Evolution From SEO to AIVO
Comparative Insights:
- SEO Makes Noise, AIVO Charms: SEO captures attention with strategic signaling, while AIVO ensures AI recommendations.
- Rule-Based SEO vs. Intuitive AIVO: SEO follows structured rules; AIVO improvises to fit AI contexts.
- Old GPS vs. Self-Driving Car: Unlike directional SEO, AIVO predicts and adapts content based on AI understanding.
- Structured SEO, Jazz-like AIVO: While SEO sticks to a playbook, AIVO requires innovative and adaptive content creation.
Challenges in Measuring AIVO
Quantifying the success of AIVO presents new challenges. Unlike SEO, which drives traffic through clicks, AIVO integrates brands seamlessly into AI decision-making, making direct analytics complex.
Future Directions:
- Adapting to AI Preferences: Understanding what AI engines prefer requires learning of new engagement strategies.
- New Expertise: Skills will likely incorporate natural language processing and deeper LLM comprehension.
- Narrative Crafting: Creating content that resonates with both humans and AI algorithms becomes paramount.
Editorial Calendar and IMPACT Awards
Stay informed with key events on our editorial calendar, and don’t miss out on the prestigious IMPACT Awards recognizing excellence in customer experience.
Events and Learning Opportunities
Upcoming Webinars:
- SAP Commerce Cloud: Tips to modernize visual experiences.
- Freshworks Report: Key takeaways on customer service.
- AI in Public Sector: Transforming nonprofit and public sector impacts.
- DAM Management: Optimizing content workflows with Acquia.
Conferences:
- Forrester B2B Summit APAC: A significant event to explore.
- Enterprise Connect AI: Focusing on AI’s role in enterprise connectivity.
Summary
AI is redefining digital marketing, making AIVO essential. SEO, though still relevant, is evolving to prioritize AI-driven strategies. Companies must adopt AIVO practices to stay visible and effective in this changing landscape. Gaining trust from AI engines has become as crucial as reaching human audiences. Adapting to this new reality will ensure sustained digital marketing success.