Bonkers Toys has selected Canspan BMG to manage its digital marketing for Q4 2024. This decision follows their successful collaboration for Bonkers Toys’ Aphmau campaign earlier this year. According to Dan Meyer, Head of Brands for Bonkers Toys, the impressive digital strategy and strong results achieved by Canspan BMG in the spring made it an easy choice.
Bonkers Toys’ Q4 lineup features several licensed brands. These include Skibidi Toilet, Aphmau, Lankybox, Moriah, CEC, and Ninja Kids. The products will be available at major retailers like Amazon, Target, and Walmart.
Jamie Berman, President of Canspan BMG, expressed excitement about working with Bonkers Toys. He highlighted that their agency is looking forward to handling some of the hottest toy properties. The partnership aims to deliver promising results over the next few months and into the new year.
Bonkers Toys is part of a trend where toy companies are focusing heavily on digital marketing. This strategy ensures they reach an engaging and tech-savvy audience. The partnership between Bonkers Toys and Canspan BMG is poised to make waves in the toy industry this holiday season.