2024 Google Algorithm Shifts: Key SEO Changes and Impacts
In March 2024, a landmark event occurred with the leak of over 14,000 lines of Google’s search algorithm code, revealing crucial insights into Google’s search ranking mechanisms. Following this, Google implemented several core and spam updates aimed at enhancing content quality and reducing spam. The rollout included significant changes like discontinuing infinite scroll on desktop search results and introducing a “More Results” button. Additionally, Google’s Search Generative Experience (SGE) began to reshape SEO, marketing, and advertising by incorporating generative AI. As SEO evolves, professionals must adapt to focus on high-quality content, technical SEO, and user engagement to thrive in this competitive landscape.