A recent prediction by Gartner, a technological research and consulting firm, has generated considerable interest. Traditional search engine volume is expected to drop by 25% by 2026. This decline is attributed to the increasing popularity of generative AI tools like ChatGPT and Claude. These AI tools are poised to capture market share from established search engines like Google.
The prediction is based on the idea that users will increasingly seek answers from AI tools. This shift could significantly impact search marketing strategies, both paid and organic. Advertisers and marketers may need to adapt to new platforms and methods to reach target audiences. Currently, SEO and PPC are critical in driving revenue and profit for brands. Search traffic remains a crucial factor for conversions.
The rise of generative AI has raised concerns among marketers. AI-driven answer engines might divert traffic that traditionally went to websites. This potential diversion could drive up advertising costs. Gartner’s predictions are typically well-informed and based on extensive research. In the past, however, some predictions have not materialized. One example is the prediction that 50% of consumers would limit or abandon social media by 2025, a forecast that was later revised.
To prepare for this potential shift, brands should diversify their marketing channels. Allocating resources to test other channels is recommended. The article also offers several links to resources with insights and strategies. These resources provide useful tips for preparing for AI-powered search.
In summary, generative AI tools are expected to reduce traditional search engine volume by 25% by 2026. This shift could have significant implications for search marketing strategies. Brands will need to adapt and diversify their efforts to stay competitive.